Millions of artists, entrepreneurs, crafters, and solopreneurs dream of making a living doing what they love. But turning their vision into a viable business plan can feel like trying to fit a square peg into a round hole. Jennifer Lee knows what it's like to make the entrepreneurial leap — and how to do it successfully. The key is showing creative types how to use — rather than stifle — the imagination and intuition that make them creative in the first place. Lee's illustrated, colorful worksheets and step-by-step instructions are playful yet practical, enabling readers to get down to the essential business of defining their vision and nailing down plans for funding, marketing, networking, and long-term strategy. Both budding and seasoned business owners will benefit from Lee's wonderfully original approach.
1 of 1 copy available
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Creators
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Publisher
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Release date
March 24, 2011 -
Formats
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Kindle Book
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OverDrive Read
- ISBN: 9781577319450
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EPUB ebook
- ISBN: 9781577319450
- File size: 8437 KB
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Languages
- English
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Reviews
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March 1, 2011
Come equipped with scissors, glue sticks and markers for this unorthodox approach to small-business planning.
San Francisco Bay area-based life coach Lee's debut aims to jumpstart a hemispheric revolution in readers' heads. A refugee from the corporate world, the author provides a colorful and unusual guide to unleashing the powers of the right-brain, where nonlinear, artistic thinking resides. Without delving too much into neurology, Lee prescribes quasi-meditational brainstorms to help prospective business planners get in touch with their most creative and intuitive selves. She encourages readers to express the resulting visions through pictures and graphics snipped from magazines, glued onto poster boards and awash in boldly penned motivational messaging. Everything here is designed to spur right-brain directed action, and Lee treats the other essentials of business planning in the same manner. Her you-can-do-it writing style is sometimes cloying, though it's in line with her joyful positivity and intention to live life in high definition. Everything fits nicely with her own small business, where clients pay for some of the very same information she's included here.
While not likely to be a roadmap for Fortune 500 executives trapped in a left-brain dominated world, Lee's book might be a lifeline for those with a dream and an entrepreneurial scheme but a phobia of conventional business planning.
(COPYRIGHT (2011) KIRKUS REVIEWS/NIELSEN BUSINESS MEDIA, INC. ALL RIGHTS RESERVED.)
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